Our Story

We have 30 years of diamond industry experience in the US and internationally.
We began our journey in 1995 as diamond wholesalers offering fine diamonds to the jewelry stores across the country. Over time we transitioned to selling diamonds and diamond jewelry directly to customers across the country. Over time we transitioned to selling diamonds and diamond jewelry directly to customers.

We are an A+ BBB rated business and believe in providing our customers with transparent, honest advice as well as high quality diamonds and diamond jewelry. Our maxim: Transparent Advice, Exceptional Diamonds. 

We proudly design and manufacture our diamond jewelry in USA. Our custom designs are made using the very best CAD (Computer Aided Designs) design software to ensure precision and exacting standards. 

We only sell certified diamonds with a cut grade of Ideal or Excellent by the GIA – Gemological Society of America or IGI – International Gem Institute so you can be assured of authenticity and accuracy of the diamonds you purchase. Diamonds used in our finished jewelry designs all meet the Ideal or Excellent cut grade.

Offering transparency in pricing we take the mystery out of buying diamonds and diamond jewelry. We empower our customers with transparent competitor pricing and quality comparisons so they can shop confidently and make the right choice every time. 

Our straightforward, honest approach delivers clear insights that help customers save hundreds of dollars and even thousands on larger purchases.